Hi, I'm a principal product designer with experience at both big tech and mid-sized companies. I've led 0→1 launches and reinvigorated legacy systems. Let's keep shipping.
Say hi— hello@loisyang.com
0→1 products
0→1 products
Patreon · Events
2024
In 2024, I designed the Patreon Event product, a “first date” experience for creators to try out Patreon. I pitched and shipped an end-to-end busines experience for creators to transition from hosting casual events to starting a committed, monthly paid membership with their most engaged fans.
Alpha launched to Creator Camp Film Festival
Patreon · Events
2024
In 2024, I designed the Patreon Event product, a “first date” experience for creators to try out Patreon. I pitched and shipped an end-to-end busines experience for creators to transition from hosting casual events to starting a committed, monthly paid membership with their most engaged fans.
Alpha launched to Creator Camp Film Festival
Patreon · Events
2024
In 2024, I designed the Patreon Event product, a “first date” experience for creators to try out Patreon. I pitched and shipped an end-to-end busines experience for creators to transition from hosting casual events to starting a committed, monthly paid membership with their most engaged fans.
Alpha launched to Creator Camp Film Festival
My design philosophy
Designing through prototyping
Don’t just iterate on static mocks
Don’t just iterate on static mocks
Build on what works
Not everything needs reinvention
Not everything needs reinvention
Emotional resonance in every interaction
Warm vibes, please
Warm vibes, please
Legacy systems redesigned
Legacy systems redesigned
Patreon · Creation
2025
I led the redesign of Patreon's post creation flow—transforming a complex, multi-step experience into an intuitive, single-page workflow. I simplified privacy controls, restructured settings, and introduced an interactive, draggable paywall component to encourage membership upgrades.
Patreon · Creation
2025
I led the redesign of Patreon's post creation flow—transforming a complex, multi-step experience into an intuitive, single-page workflow. I simplified privacy controls, restructured settings, and introduced an interactive, draggable paywall component to encourage membership upgrades.
Patreon · Creation
2025
I led the redesign of Patreon's post creation flow—transforming a complex, multi-step experience into an intuitive, single-page workflow. I simplified privacy controls, restructured settings, and introduced an interactive, draggable paywall component to encourage membership upgrades.
Patreon · Redesign
2023
As a core member of Patreon's 2023 rebrand and redesign team, I helped shape the visual language and product experience. I redesigned the creator pages and introduced collections. This initiative significantly boosted mobile user engagement and repositioned the company as a leading media and community brand.
Featured in The Verge, Patreon News
Patreon · Redesign
2023
As a core member of Patreon's 2023 rebrand and redesign team, I helped shape the visual language and product experience. I redesigned the creator pages and introduced collections. This initiative significantly boosted mobile user engagement and repositioned the company as a leading media and community brand.
Featured in The Verge, Patreon News
Patreon · Redesign
2023
As a core member of Patreon's 2023 rebrand and redesign team, I helped shape the visual language and product experience. I redesigned the creator pages and introduced collections. This initiative significantly boosted mobile user engagement and repositioned the company as a leading media and community brand.
Featured in The Verge, Patreon News
Crafting in-product brand moments
Crafting brand moments
Patreon · App icon
2023
I introduced a fun easter egg feature to build excitement for the launch of our new Patreon app. People can customize their app icon on iOS to perfectly reflect their unique style and mood.
Patreon · App icon
2023
I introduced a fun easter egg feature to build excitement for the launch of our new Patreon app. People can customize their app icon on iOS to perfectly reflect their unique style and mood.
Patreon · App icon
2023
I introduced a fun easter egg feature to build excitement for the launch of our new Patreon app. People can customize their app icon on iOS to perfectly reflect their unique style and mood.
Meta · Wordmark
2019
I pitched a fun and beloved program that celebrates important cultural moments (e.g. Pride, International Women’s Day), leveraging the Facebook brand and wordmark.
Meta · Wordmark
2019
I pitched a fun and beloved program that celebrates important cultural moments (e.g. Pride, International Women’s Day), leveraging the Facebook brand and wordmark.
Meta · Wordmark
2019
I pitched a fun and beloved program that celebrates important cultural moments (e.g. Pride, International Women’s Day), leveraging the Facebook brand and wordmark.
Meta · Wordmark
2019
I pitched a fun and beloved program that celebrates important cultural moments (e.g. Pride, International Women’s Day), leveraging the Facebook brand and wordmark.
Awards
Best for Patreons
Best for Patreons
Patreon hackathon, 2022
Patreon Hack, 2022
Mic Drop Award
Mic Drop Award
Meta Global Hackathon, 2022
Meta Hackathon, 2022
Ship It Award
Ship It Award
Meta Global Hackathon, 2021
Meta Hackathon, 2021
Currently reading
More projects
Patreon Collections
2023
Patreon Collections
2023
Patreon Collections
2023
Rayban smartglasses
2022
Rayban smartglasses
2022
Rayban smartglasses
2022
Messenger Rooms
2020
Messenger Rooms
2020
Messenger Rooms
2020
End-to-end prototyping
End-to-end prototyping
Patreon Drops
I led design for Patreon Drops, a feature enabling fans to watch creators' work unfold in real time
Shipped · 2023
Patreon Drops
I led design for Patreon Drops, a feature enabling fans to watch creators' work unfold in real time
Shipped · 2023
Patreon Drops
I led design for Patreon Drops, a feature enabling fans to watch creators' work unfold in real time
Shipped · 2023
FB personalization
I envisioned and prototyped an app-wide personalization system that lets people customize their themes, app icons, animations, splash screens, and display sizes for a truly tailored experience
Concept · 2019
FB personalization
I envisioned and prototyped an app-wide personalization system that lets people customize their themes, app icons, animations, splash screens, and display sizes for a truly tailored experience
Concept · 2019
FB personalization
I envisioned and prototyped an app-wide personalization system that lets people customize their themes, app icons, animations, splash screens, and display sizes for a truly tailored experience
Concept · 2019
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